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The Employment & Career Channel Selects Lightningcast's Broadband Video Advertising Management Technology

WASHINGTON, DC (August 10, 2005)


Contact:

Ernest Feiteira
212-445-0754
ernest@employ.com


WASHINGTON, DC (August 10, 2005) - Lightningcast™, the leading software platform for broadband advertising, announced today that The Employment & Career Channel has adopted its technology to manage and deliver video advertising into content distributed through The Employment & Career Channel and CareerBuilder.com websites. Lightningcast's technology is a hosted advertising management solution that helps publishers efficiently manage, deliver and report on all of their in-stream video advertising. The solution maintains the quality user experience of The Employment & Career Channel's video properties, while offering advertisers a powerful way to deliver their messages to users. Lightningcast's publishing technology allows publishers of digital media to define the user experience around video content and control the ratio of advertising to content.

"Lightningcast gives us the solution we need to effectively manage and deliver broadband video advertising," said Ernest Feiteira, COO of The Employment & Career Channel. "We chose Lightningcast because of their unique expertise in video advertising and because we wanted a robust and scalable solution that will support our growing needs as we continue to add video and expand our distribution."

"We are pleased to be selected by The Employment and Career Channel as their platform for broadband advertising and we look forward to helping them deliver value to their advertisers and partners" said Tom MacIsaac, CEO of Lightningcast.

About Lightningcast
Lightningcast is a leading provider of technology tools that enable broadband marketing, branding and advertising. Lightningcast's core ad management system helps customers manage and deliver targeted, audited audio and video advertising into audio and video content. Whether on-demand, live or downloaded and played back, the Lightningcast system can integrate audio and video inventory with cutting edge delivery and tracking capabilities. Companies and partners utilizing Lightningcast's platform include AOL, Microsoft, Disney/ABC, Scripps Networks, MTV and others.

Lightningcast is privately held company based in Washington, DC. For more information on Lightningcast products and technology, please visit www.lightningcast.com.

About The Employment & Career Channel
The Employment & Career Channel (TECC) is a multimedia company that creates, aggregates, and distributes employment and career development content in a digital video format for television and the Internet. TECC's video programming is highly relevant, informative, entertaining and timely. It attracts hourly and six figure income professionals, which in turn is attracting a broad base of advertisers.

TECC's companion website (www.employ.com) is as an online portal for employment and career information, a real-time means to deliver customization and personalization of the content, and serve as a platform for related e-commerce.

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